Insurance Company Marketing Strategies

Every industry needs to market itself. It’s a basic fact of life and one that we all have come to terms with.

And marketing brings its own set of problems, because in order to market a product, you need to, by definition, hype up the positive aspects of the product that you are marketing.

This is where the problem begins, because in a crowded market, the positive benefits of your product, or even its unique selling point may not be too different from the competition.

In fact, they may be very similar indeed

Before you even think about buying insurance, you should check for reviews of the product that you are considering. This way, you can be sure that you are making the most of trusted reviews from people who have actually got experience of the product.

It is always wise to get insurance companies feedback before proceeding with any insurance product purchase.

Advertising Your Insurance Agency

If you have an insurance agency that you are trying to advertise, then there are some strategies that you should be trying.

We are going to take a look at a list of things that you could be trying to increase your exposure here.

Create An Emergency Card

Insurance is one of those things people don’t want to think about. It’s a product that they only contact in the case of an emergency. By creating a handy card with emergency numbers, and clearly showing your number and services, you have immediately reached your audience in times of need.

Create An Email List

An email list is a vital part of any company’s marketing strategy. If you aren’t creating a list now, then you should be.

An email list is a list of willing customers. If you build a list based on your website and advertising, then you can be sure that the addresses that you are emailing are all valid and relevant to your service.

Your email list should be used sparingly though. Don’t bombard them with emails that may not be relevant to them or you will find that unsubscribe rates increase.

Used carefully, an email list can be very lucrative.

Create Keychain Tags

Another great one, especially for household and car insurance is to create keychain tags. Your number is advertised and it gets to be seen in exactly the right situations!

Consider making these as they are a very low cost way to be seen by your customers.

Always Carry Business Cards

Never leave your house or office without business cards.

If you always expect to be in a position to make the most of a lead, then you will get more leads. It’s simple mathematics!

Be prepared and make the most of every situation.

Sponsor Events

Depending on your industry specialisation, you should consider sponsoring events. If your business is local, then you can get some great business by doing exactly this.


Make the most of every opportunity and your business will grow.