Month: January 2023

The Superpowers of AI ML in Content Marketing





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Opinion: How Ottawa can help fix health care: first, send less money

The early 2000s were a fertile period for health care reform. The deficit reduction battles of the previous decade had left their mark.

Federal transfers to the provinces had fallen to just over 2 per cent of GDP, half what they were at their peak. Provinces had in turn been forced to curb spending across the board, even for health care: public spending on health care had fallen to 6 per cent of GDP by the end of the 1990s, from 7 per cent at the start. Wait times had lengthened accordingly, to a median of 18 weeks from referral to treatment, twice what they were a decade before. Yet even as spending on health care was restored to previous levels, wait times remained at record highs.

Clearly, something had to give. A series of federal and provincial reports landed, each offering its own sweeping recommendations for change. The year 2002 alone saw the report of the federal Commission on the Future of Health Care in Canada, headed by former Saskatchewan premier Roy Romanow; the report of the Senate Committee on Social Affairs, Science and Technology, chaired by Senator Michael Kirby; and the report of the Alberta Premier’s Advisory Council on Health, chaired by former federal finance minister Don Mazankowski.

The latter two, in particular, were full of interesting proposals that would have preserved medicare as a universal, publicly funded program, while improving incentives for efficiency within the system. It seemed like reform’s time was at last at hand.

And then … nothing. Twenty years later, the system remains largely unreformed. Some provinces have changed some things in some respects – a pilot project for primary care reform here, a proposal for changing how hospitals are funded there – but on the whole very little progress has

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Free business skills training for Pierce County small business owners – The Suburban Times

Pierce County announcement.

Small business owners in Pierce County now have access to free, on-demand business skills training. The Pierce County Business Skills Program offers nine free, non-credit, short courses to help entrepreneurs start, build, and keep their business on track.

“We want to promote economic opportunity throughout our community and one way we are able to do this is by offering the Pierce County Business Skills Program,” said Pierce County Executive Bruce Dammeier. “This program aims to help business owners invest in themselves and acquire new skills to become current with what is happening in today’s business environment.”

The courses were designed for small business owners to take anytime, anywhere, and at their own pace. Classes focus on key areas for business success: bookkeeping, tax reporting, business planning, business law, sales skills, marketing strategies, graphic design, web design, and intercultural communication.

Business owners can sign up for the free online courses at www.plu.edu/ce/bsp. For questions or assistance, please reach out to [email protected] or call 253-535-7722.

The Pierce County Business Skills Program’s free curriculum is developed in partnership with Pacific Lutheran University as part of the Pierce County Community Navigator program and is funded by the American Rescue Plan Act.

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Monotype’s hot typography trends for 2023 are here

It’s always good to know what’s trending, even if you ultimately decide to eschew the trends and go your own way. And if you were wondering what’s hot in type right now, Monotype’s typography trends report has just been released. It’s got plenty of juicy ideas to sink your teeth into, whether you’re a pro typographer or are still on the basics of our typography tutorials. 

There’s Match Maker, which is all about diversity and matching various styles together, there’s Superhero, which is all about outlines and shadows, and then there’s Pixel Play, which as the name suggests is all about the pixel. And that’s not all, Monotype outlines 10 trends in total for this year.

Monotype's trends for typography expressed in different badges

Pixel Play and Match Maker (Image credit: Monotype/Future)

Among those ten, the one that’s least developed is the trend for AI painting. You might not realise that AI painted letterforms already exist, but they do. And we’ve yet to see just how they might be used.

If you find yourself groaning at the very thought of AI having a part in typography, then here’s some food for thought from the report: “The industrial revolution brought forth innovations in manufacturing that, at first glance, seemed to promise us less time at work and more time to play. But those productivity gains and efficiencies were gobbled up by corporate profit and growth. We spent the same amount of time at work, just with faster, more productive machines. Will AI give us more productivity and speed than we can handle?”

Monotype's trends for typography expressed in different badges

AI painting and Liquify (Image credit: Monotype/Future)

If you don’t want to think about AI and instead want to ogle some beautiful letterforms, then this report has them in spades. Our favourite is probably the barely legible Liquify trend, which is a continuation of trends from previous

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Optimizing Your Law Firm Website’s Navigation for SEO and User Experience | Good2bSocial

Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both thenavigation user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you follow some best practice suggestions, you can achieve a good balance.

Types of Website Navigation Menus

There are a number of designs you can choose from when it comes to your navigation menu. Choose one that you feel aligns best with your branding and style.

  • Horizontal navigation– This is a very popular design type. The labels for your menus will run horizontally across the top of your screen. This type is very user-friendly.
  • Dropdown navigation– Similar to horizontal navigation, this design runs across the top of your screen horizontally. However, each main topic listed will lead to a number of pages in a drop-down menu when hovered over. This is a good choice if you have many subtopics to navigate to, such as practice areas.
  • Hamburger menu– These are the three horizontal lines that appear in the corner of a website. When clicked on, they reveal a list of pages the user can navigate to. This is a good choice if you’d like a very clean and minimalistic design.
  • Sidebar- This is when all pages live in a side panel. 

Don’t Use Generic Terms

As you go from one site to another, you’ll see plenty of menus filled with the same words over and over again. How many times have you seen “Products” or “Services” listed as prominent options at the top of a website?

While these seem like natural choices on first thought, these words really don’t do anything to help users or search engines. Think about what someone

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